This Holiday Season, Shoppers Around the World Find It More Invasive to be Targeted In-Store than Online

London, UK 25 November 2013—ISACA, a not-for-profit global IT association, has conducted research in four different countries (UK, US, Mexico and India) of more than 4,000 consumers’ holiday shopping habits and opinions on privacy. The study revealed that the UK and India consumers are most resistant to location-based marketing tactics on mobile devices, such as stores sending unrequested discount coupons to their mobile phones and stores texting information about special offers when consumers walk past, with more than 70% of respondents in both countries saying that they would find these to be invasive.

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Source: isaca.org