Why Words Are Critical for Good Cybersecurity

In June 2013, Handelsblatt, a German economic newspaper announced, “The sensation is perfect:  BASF CEO Kurt Bock is the new top speaker in the top-30 of the German DAX-companies.” Interestingly, Bock did not only displace last year’s winner as the most eloquent speaker but also managed a real shift from 18th place to 1st place in the Handelsblatt-Speaker-Ranking. Bock explained his rise, “Our shareholders are an important target group. Therefore, it comes to impart them convincingly how BASF stands, what the challenges are, what solutions we have, and how we develop the company strategically.” Therefore, he worked on his speech to become easy to understand and gained 7.4 points (out of 10 points maximum) for its comprehensibility.

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Source: isaca.org